In the ever-evolving landscape of social media, staying ahead of the curve is crucial for individuals and businesses alike. Recently, at the IAC Interagency Council, Hilary Topper, the esteemed President & CEO of HJMT Public Relations Inc., shed light on the newest developments in social media and the importance of etiquette in navigating this digital realm.
Exploring What’s New in Social Media
As the digital sphere continues to transform, Topper highlighted several key trends shaping the future of social media:
- Video Dominance: Video content remains king across platforms like TikTok, Instagram Reels, and YouTube. Topper emphasized the importance of incorporating engaging video content into social media strategies to captivate audiences and drive engagement.
- Ephemeral Content: The rise of ephemeral content on platforms like Snapchat and Instagram Stories has revolutionized how users consume and interact with content. Topper emphasized the significance of leveraging this trend for businesses to create authentic, in-the-moment connections with their audience.
- Social Commerce: With the integration of shopping features into social media platforms, social commerce has become a powerful tool for brands to drive sales and streamline the customer journey. Topper delved into strategies for effectively harnessing social commerce to enhance brand visibility and drive conversions.
Navigating Social Media Etiquette
In addition to discussing the latest trends, Topper underscored the importance of social media etiquette in fostering meaningful connections and building a positive online reputation:
- Transparency and Authenticity: Topper emphasized the value of transparency and authenticity in social media interactions, urging individuals and brands to be genuine and honest in their communication to build trust with their audience.
- Respectful Engagement: From responding to comments and messages promptly to avoiding controversial topics, Topper stressed the importance of respectful engagement on social media platforms to maintain a positive brand image and foster a supportive online community.
- Mindful Content Sharing: Topper highlighted the significance of mindful content sharing, encouraging individuals to verify the accuracy of information before sharing it and to consider the potential impact of their posts on their audience and broader society.
Call to Action: Let’s Bring Hilary Topper to Your Next Event!
As an authority on social media trends and etiquette, Hilary Topper brings a wealth of knowledge and expertise to any speaking engagement. If you’re seeking a dynamic and insightful speaker to educate and inspire your audience on the latest developments in social media, consider inviting Hilary Topper to share her invaluable insights and expertise. Connect with Hilary today to explore speaking opportunities and take your event to the next level!
