How to Be a Great Podcast Guest
Congratulations! Your brand has landed an interview on a well-known podcast and you couldn’t be more thrilled. But…
The Power of Testimonials
Can testimonials help your brand? It might feel like bragging, but testimonials are a powerful tool a brand…
Are You Pitching the Right Reporter?
Mistakes happen. We are only human. Even in our 30+ years of experience pitching the media, we sometimes…
Are Bylined Articles Worth the Effort?
Bylined articles are still a valuable public relations tactic. In fact, they remain one of the most effective…