How to Identify Your Buyer Persona
As a marketer, one of the most important questions to be able to answer is, who is your…
How to Prepare for a Media Interview
Exciting news! You’re booked for an interview with a reporter. It can be a phone interview, Zoom interview,…
Are Press Releases Still Needed?
Press releases have been around for more than 100 years. They are typically used to announce something important…
Influencer Marketing in 2022
Influencer marketing in 2022 is here to stay. According to Influencer Marketing Hub, “the influencer market grew from…
