Did you know that an Instagram post with at least one hashtag averages 12.6% more engagement than a post without them? Hashtags allow you to show your brand’s content to the right niche audience and reach more people. It’s an easy way for others to find your brand and connect with you online. Here are four hashtag tips to consider – #letsgo!
- On Instagram, you can use up to 30 hashtags on a post. Choose your words wisely. Make sure that the hashtags match what your public is searching for.
- Don’t be afraid to make mistakes, on the contrary, learn from them. Try different hashtags and see which one gives you the best result! Keep in mind that hashtags change from time to time so reevaluate your hashtag use often. And, be sure to avoid banned hashtags and spammy hashtags.
- Keep up with trends! Check which hashtags are trending and how they can relate to your business and don’t forget to find what hashtags your audience is already using. Here are the top 10 Instagram hashtags to consider using if it makes sense for your business:
- #beach
- #l4l
- #blogger
- #instadaily
- #lol
- #blue
- #model
- #nature
- #hot
- Create your own hashtag. Promote your business with a hashtag of your own. Ask your audience to use it on challenges, giveaways, product reviews, and more! One such company that successfully created its own hashtag for a launch is the car company, Audi. When the Audi R8 was released the #WantAnR8 was tweeted more than 75,000 times. It gave the brand free branding/advertising and gave the company a chance to listen to its audience too – a win-win!
Follow these hashtag tips and you’ll be well on your way to giving your business a #glowup with hashtags!
Need help creating your social media presence? Be sure to pick up a copy of Branding in a Digital World or reach out to us today to learn more about our social media marketing services.
