Consumers can be easily influenced and swayed into buying a brand’s new items during the holidays. Taking advantage of this time of year is something every brand, whether big, small, new, or established, should consider! Not only will this build a long-term brand reputation, but it will also bring more opportunities for customers to interact with your brand. Another option to consider for your brand is combining holiday sales with long-term branding; this can include influencer marketing, holiday deals, and holiday email marketing.
Influencer Marketing
Don’t shy away from reaching out to influencers to sponsor your brand during the holidays. This is a proven way to have breakthroughs in your marketing through social media by drawing in a new customer base.
Holiday Giveaways and Deals
During the holidays, consumers are always searching for the best and biggest deals they can find when trying to save, and your brand can be that helping hand! By offering discounts and deals, for example, unlocking free shipping or a free item when a customer hits a certain total of money in their cart, you will naturally attract more consumers.
Holiday Email Marketing
What better way to boost holiday sales than to send deals straight to shoppers’ inboxes via email? Holiday email marketing is one of the best ways to reach your customers, and it can do so much more than increase sales; this tactic can increase trust and credibility, solidify your brand’s position in its market, and offer a way for you to personalize your brand’s emails based off your customer data, which will make your brand stand out.
A big factor to not overlook is the natural holiday time crunch. Your brand should use this factor in its marketing by reminding its customers/clients and tapping into that sense of urgency. A great way to do that is to have a visual countdown for when a sale/deal ends. This will make your customers feel like what you’re selling is valuable and limited, and that they have to act fast before they miss out. Use FOMO (fear of missing out) to your advantage.
Lastly, always make sure that your holiday-themed content helps solve your customer’s “problems”; for example, if a large portion of your customers is people struggling to stay active during the holiday season, then provide an item that will let them feel like they’re staying active and productive while also allowing them to spend quality time with their loved ones.
Need help with your branding in the new year? Reach out to us today!
