Congratulations, your media placement just came out and you’re feeling good. Your brand is finally receiving the exposure it deserves and you want to shout it from the rooftops! But, you’re not sure what to do next. How do you market your media placement in order to maximize and boost its visibility?
Here are our top 4 tips on how to market your media placement.
Share On Social
Once that media placement hits, it’s time to share it with your online communities. Post a link to the article on Facebook, talk about the placement in your Instagram stories, give real-time commentary about the topic on Twitter. If you have a community of social media followers (and you should), content like a big media placement is the perfect subject to share and hopefully, they’ll share it with their communities too!
Email Marketing
Now is the time to use your email marketing list. Design an HTML email and distribute the article to your email subscribers. Make sure they’re aware of your media placement and give them the opportunity to connect with you via email.
Update Your Website
Be sure to include your recent media placement on your website. It’s important that people coming to your site see your content. It gives your brand even more credibility.
Tout Your Placement
Anywhere you can tell people about your media placement, do so. You may want to include a link in your email signature. You may want to arm your sales team with copies of the placement for their next sales pitch. For new business prospects, email them directly and share the placement. If you have a blog, repurpose the placement there. The more you can show off your earned recognition, the better!
Need help learning how to market your media placement? Contact us today to learn more.
