Here’s a recent publicity case study. As you will see, our efforts have paid off and helped this wine brand garner positive publicity.
Situation Analysis
We were contacted by a “better for you” wine company to help the brand gain further exposure, awareness, and visibility for its low sugar and organic wines.
Implementation of Tactics
We immediately developed a targeted media list that included women’s publications, fitness outlets, lifestyle influencers, and more. We drafted a timely and attention-grabbing pitch and followed up with all of our media contacts multiple times to see if they were interested in sampling the wine and/or learning more about it. Once the samples were distributed we followed up with every contact to ensure a successful placement for the brand.
Results
As a result, in just three months’ time, we were able to secure nearly 13 million impressions for the wine brand and more than 40 media placements including Prevention Magazine. As a result, the brand has seen an increase in traffic to its website and wine orders.
Next Steps
We’re continuing to pitch the wine brand for future editorial and have received initial requests from a number of large magazines including Martha Stewart Living, Town and Country, and Wine Spectator.
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Do you have a product or service that needs to make a splash and get the word out about your unique brand? We can help! Contact us at [email protected] to learn more. And be sure to grab a copy of Hilary JM Topper, president and CEO of HJMT Public Relations, Inc.’s latest book, Branding in a Digital World, for more tips and advice on how to develop an integrated marketing plan for your business!
