Media Follow-Up Strategies

In public relations, follow-up is often the key to success. After sending out press releases, media pitches, or…

How to Write a Pitch Letter

Learning how to write a pitch letter may seem intimidating, but once you’ve learned the basics and let…

How to Pitch the Media

So you want to be in Martha Stewart Living? Perhaps, you’re vying for an appearance on Good Morning…

Journalists Prefer Twitter

According to the Pew Research Center, Twitter is by far the most common social media site used by…