How AI is Transforming Public Relations

Artificial intelligence (AI) is transforming public relations from how public relations (PR) professionals work, to offering tools to…

The Hottest Public Relations Trends for Summer 2024

As the summer of 2024 heats up, so does the world of public relations. Here are the key…

Media Follow-Up Strategies

In public relations, follow-up is often the key to success. After sending out press releases, media pitches, or…

Types of Media in Public Relations

In public relations, media plays a crucial role in shaping public perception, building brand identity, and driving engagement.…