Can testimonials help your brand? It might feel like bragging, but testimonials are a powerful tool a brand can use to sell its products and services. Why? They are real praise from current and past customers/clients that have worked with you and value your brand. In addition, they uniquely position you as the “best” in your business and can hit home because they are authentic feedback. So yes, testimonials can help your brand and in fact, the more positive testimonials you can garner, the better.
Check out these three tips on how to use testimonials in your marketing:
Be Proactive
Yes, you may wow a customer and then they offer an unsolicited testimonial – those always feel good. But another way to make sure you’re showing potential clients how great your brand is is by asking your current and past clients for constant feedback. Remind your customers and clients that you’re always looking for constructive criticism and ways to improve. In addition, make sure you ask if they had a positive experience they would be willing to share.
Share, Share, Share!
When you receive a standout review, make sure you use that glowing recommendation in all of your marketing. As we said, the power of testimonials can turn prospective clients into new ones. Share the testimonial on your social sites, including on your website, and send it out via email. In other words, shout it from the rooftops! The more people see how happy you’ve made other customers/clients – the more likely they will be to give you a chance to do the same for them.
Vary Your Content
While most testimonials are written, it’s always a good idea to vary your content. If you have a repeat customer or a client you’ve been working with for years, it’s never a bad idea to ask if they would be willing to give a video testimonial. Those types of testimonials can be incredibly effective at showcasing how great your brand is. Just like how influencer marketing can move the needle when an influencer touts their love for a product or service, so can a video testimonial.
The power of testimonials for a brand can be very strong. Need help setting your brand apart from the competition? Reach out to us, and let’s talk!
